Writing a book is hard enough. Selling it can be even harder. In this article, Reedsy’s co-founder Ricardo Fayet shares the eight most common marketing mistakes made by self-publishing authors. One is that they try to market to everyone, another is the lack of a mailing list. Plus, many create their own covers, which they probably shouldn’t if they don’t have the necessary design skills. You don’t have to do everything yourself.

Read the whole article: 8 Book Marketing Mistakes to Ban in 2017