A Good Book Cover Can Help Sell a Book- A Bad Cover Can Kill a Book

By Scott Lorenz

Westwind Communications Book Marketing

List of Book Cover Designers from Book Publicist Scott Lorenz

Being a book publicist and book marketing guy I often weigh in on book cover designs. Sometimes it’s in the nick of time sometimes it’s too late to make a change. Here’s the situation, authors, please – do not underestimate the importance of a book cover’s design.  Not only do potential book buyers judge a book by its cover but so do members of the media. Many reporters receive dozens of books every day! Do you really think they read the book flap and your pitch? Ha!

Here are some important items to consider when making decisions on book cover design:

Use a subhead to create more description. If you have a 10-word title, you…